Matt Madden

Associate Teaching Professor of Marketing,
Marketing and Global Supply Chain

To view contact information, verify you are human below:

Biography

I've worked in marketing and insights consulting for over 15 years, specializing in brand positioning, new product development, messaging, segmentation & targeting, marketing effectiveness, and CX. I've led global marketing science teams in a client-facing role, driving analytics methodology for many Fortune 500 clients across Technology, Financial Services, Retail, Travel, Entertainment, and more.

Education

MS, Statistics, BYU, 2003
BS, Statistics-Business, BYU, 2000

Selected Publications

"Patient Preferences for Pain Control After Mohs Micrographic Surgery - A Single-Center Discrete Choice Experiment", JAMA Dermatology, Edition 8, Volume 159, Pages 848-853, 2023

Experience

Professional

Managing Partner, Hall & Partners, 2017–2019
Global Head of Analytics, Hall & Partners, 2014–2016
VP of Analytics, The Modellers, 2009–2014
Director of Analytics, The Modellers, 2005–2009
Data Analyst, The Modellers, 2000–2005

Languages

Italian

Administrative Assignments

Director — Directing our top marketing students on professional-level client work through the The Marketing Lab, which provides brand positioning, new product development, messaging, segmentation & targeting, customer experience research, and more. Driving analytics initiatives and collaboration across BYU. — 2019–0